Why are analog clocks set to show the time as 10 minutes past 10 when they are photographed or on display in stores?
Up until the other day we had never noticed that this is the case in almost every piece of advertising where there is a watch. But...you learn something new everyday!
It's all to do with marketing. Clock and watch designers commonly put their brand name directly below the 12 on a watch face. Positioning the watch hands at 10:10 creates a wedge that draws the eye upward, displays both hands and, most importantly, showcases the brand!
The consensus of opinion (some internet references quote this as confirmed by Timex) is that clock and watch hands in advertisements are typically set at 10:10 so that the company's logo will be well-displayed.
Watches in advertisements and in shop windows all have the time of 10 past 10 because it creates a smile-like shape. 10 is a feel good number- so 10:10 leaves one feeling warm and fuzzy and lucky. This attracts more customers as the watch looks "happy".
It's all to do with marketing. Clock and watch designers commonly put their brand name directly below the 12 on a watch face. Positioning the watch hands at 10:10 creates a wedge that draws the eye upward, displays both hands and, most importantly, showcases the brand!
The consensus of opinion (some internet references quote this as confirmed by Timex) is that clock and watch hands in advertisements are typically set at 10:10 so that the company's logo will be well-displayed.
Watches in advertisements and in shop windows all have the time of 10 past 10 because it creates a smile-like shape. 10 is a feel good number- so 10:10 leaves one feeling warm and fuzzy and lucky. This attracts more customers as the watch looks "happy".
And remember a big clock means a big smile.
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