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Pitch in Launch.

April 03, 2018

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2016: A Great Year

2016: A Great Year Since I had a heart attack early 2015 , I have decided to start documenting each year and get involved in lots of creative projects with driven creative people, so in keeping with this relatively new tradition, here goes... Firstly, lots of people have been saying 2016 was a shit year. No it wasn't. It's important to focus on the positives... like this woman did: http://www.telegraph.co.uk/news/2016/07/27/12-of-the-nicest-things-which-have-happened-in-2016-so-far/ On a personal note, after the successful campaign getting the NHS to Xmas number 1 in 2015, I took on the role of MAGNAFI's Creative Director at the start of the 2016 and have had a great year working on some brilliant client and self initiated campaigns. I'd like to thank Si, Emily and Steve for this great opportunity. As well as the rest of the amazing MAGNAFI team for being...well...amazing. Off the back of the #LoveYourNHS Campaign we have picked up a number o...

Kill QR Codes

I have never ever ever ever scanned a QR code. Have you? Was it worth downloading an app? Or would it have been just as easy to search on Google? The worst thing that is people think it's cutting edge "Let's be cool and put a QR code on it." Fuck that. What is the point?! They are ugly, pointless and most of the time don't work. Most people don't have the app anyway. So next time someone asks you to do a digital idea. Please don't just shove a QR code on the bottom corner that links to the website. We'd love to see some original examples of using a QR code though. Please e-mail examples to us at interest@bankofcreativity.co.uk but we don't think that any exist. We also pulled the QR code image above off Google so we're not sure it leads to. Feel free to scan it. We apologise if it leads to horse porn. Unless that's what you're into.

Favorites vs. Retweets on Twitter.

To start with, it's annoying that 'Favorite' is spelt like that on Twitter anyway, we spell it 'Favourite' here. That shit makes me angry! The thing I will question in this post is the way a 'favorite' is used as opposed to a 're-tweet' on Twitter. I tweeted the question a couple of weeks back on whether our followers use it as an archiving tool for their favorite tweets that they can look back on or if they use it very much in the same was as a Facebook 'Like'. Only a couple of people used it to archive which is what it should be used for. The rest say they use it as a 'like' and a way of appreciating the tweet. Favorites don't work like this. This is what re-tweets are for!!!! A favorite is only seen by the person who made the tweet and it does absolutely nothing for anyone apart from the person favoriting. A retweet shows appreciation and shares what you have to say. So stop favoriting and start re-tweeting stuf...

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