Team McDonald's
As I'm sure you will have noticed, due to the mass coverage and social trending, Burger King this week made a proposal to McDonald's for 'World Peace Day'. You can read the proposal below and McDonald's' response to it, which has come in for a lot of criticism. Criticism that I believe is unfair.
Burger King were very naughty in the way they went about this. It was a genius tactic because, whatever response they got, they were always going to look good. And, if McDonald's didn't want to take part they would look bad. By publicly suggesting it, they were always going to get huge PR and back McDonald's into a corner. Therefore, I feel it was a bullying tactic that has made McDonald's look silly and encouraged people to send them abuse just because they didn't want to take part in their 'see-through' PR stunt disguised as a truce for World Peace Day.
In the McDonald's response, they say 'A simple phone call will do next time'.
Obviously this was a dig at Burger King, and rightly so. It could have been a great campaign and as McDonald's suggest, they could have collaborated on a meaningful global effort. Not just a pop-up shop in the middle of nowhere.
McDonald's also mention that there is simply a friendly business competition between the two, yet by doing this Burger King have brought to light a seemingly bitter rivalry in which they need to make peace.
In the response, McDonald's did commit to raising awareness. Not only that, they committed to doing something much bigger than what was suggested by Burger King. They should be commended for that and not abused.
Burger King haven't made peace. By going about things in this way, they've only made the rivalry fiercer. And, at the same time, given loads of free exposure to McDonald's.
In my personal opinion, McDonald's have come out of this better.
Anyway, I'm off for a Big Mac.
Peace.
As I'm sure you will have noticed, due to the mass coverage and social trending, Burger King this week made a proposal to McDonald's for 'World Peace Day'. You can read the proposal below and McDonald's' response to it, which has come in for a lot of criticism. Criticism that I believe is unfair.
Burger King were very naughty in the way they went about this. It was a genius tactic because, whatever response they got, they were always going to look good. And, if McDonald's didn't want to take part they would look bad. By publicly suggesting it, they were always going to get huge PR and back McDonald's into a corner. Therefore, I feel it was a bullying tactic that has made McDonald's look silly and encouraged people to send them abuse just because they didn't want to take part in their 'see-through' PR stunt disguised as a truce for World Peace Day.
In the McDonald's response, they say 'A simple phone call will do next time'.
Obviously this was a dig at Burger King, and rightly so. It could have been a great campaign and as McDonald's suggest, they could have collaborated on a meaningful global effort. Not just a pop-up shop in the middle of nowhere.
McDonald's also mention that there is simply a friendly business competition between the two, yet by doing this Burger King have brought to light a seemingly bitter rivalry in which they need to make peace.
In the response, McDonald's did commit to raising awareness. Not only that, they committed to doing something much bigger than what was suggested by Burger King. They should be commended for that and not abused.
Burger King haven't made peace. By going about things in this way, they've only made the rivalry fiercer. And, at the same time, given loads of free exposure to McDonald's.
In my personal opinion, McDonald's have come out of this better.
Anyway, I'm off for a Big Mac.
Peace.
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