Porn Struck by Apostrophe Crime!
(And it will get you too!) Being a copywriter means you love words. You love writing them. And you’re, quite simply, a Punctuation Pedant.
You have to be.
There are few things in this world that send me into a murderous blind rage in the same way that a misused, misplaced or missing apostrophe will do. And I’m not the only one out there.
All you need to do is search the digital landscape and you will find societies, groups and leagues of people dedicated to worshipping the apostrophe. Their sole goal is to save this humble punctuation mark from the constant, horrible humiliation that it is subjected to daily.
The rules are simple, yet ignored or unlearned.
The rules are simple, yet ignored or unlearned.
Ÿ- Apostrophes for contraction replace the missing letters of the words that you are shortening e.g. do not – don’t.
- Apostrophes for possession show that something belongs to something else e.g. the dog’s tail.
- If the noun is plural, then the apostrophe comes after the “s” e.g. the dogs’ tails.
- If the noun is plural, then the apostrophe comes after the “s” e.g. the dogs’ tails.
It’s not rocket science.
Yet Apostrophe Crime continues unabated, like an infectious disease!
And now it’s infected Porn! (Of all places)
Now, how I got my hands on a sample from a porn script (above) is not up for discussion (feel free to let your minds wander!). However, any copywriter worth their salt will cringe at the misuse and abuse of the apostrophe here. It’s like an apostrophe gangbang or bukkake (to use some industry jargon).
Once you see past the suggestion of a “12 guy anal scene” you are instantly struck by the plethora of apostrophes littered about the script. And don’t get me started on the whole “your”, “you’re” debate. It’s criminal!
But anyway. Scandalous porn aside. Punctuation is important. It serves a purpose. And if you write sloppy copy with poor punctuation you neither do yourself nor your client any favours.
So be vigilant! The punctuation police are out there. They are looking to put a full stop to this wave of apostrophe crime. Do you want to get caught out? Do you wish to be humiliated? I know I dont!
Then again, there’s always the option of writing for porn!
[Follow @alvo_muses on Twitter for more (T)witty banter.]
Yet Apostrophe Crime continues unabated, like an infectious disease!
And now it’s infected Porn! (Of all places)
Now, how I got my hands on a sample from a porn script (above) is not up for discussion (feel free to let your minds wander!). However, any copywriter worth their salt will cringe at the misuse and abuse of the apostrophe here. It’s like an apostrophe gangbang or bukkake (to use some industry jargon).
Once you see past the suggestion of a “12 guy anal scene” you are instantly struck by the plethora of apostrophes littered about the script. And don’t get me started on the whole “your”, “you’re” debate. It’s criminal!
But anyway. Scandalous porn aside. Punctuation is important. It serves a purpose. And if you write sloppy copy with poor punctuation you neither do yourself nor your client any favours.
So be vigilant! The punctuation police are out there. They are looking to put a full stop to this wave of apostrophe crime. Do you want to get caught out? Do you wish to be humiliated? I know I dont!
Then again, there’s always the option of writing for porn!
[Follow @alvo_muses on Twitter for more (T)witty banter.]
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